Behind the Ramadan & Eid Collection: Traditional Treats with a Twist
Updated: Feb 10, 2023
17 Berkshire is excited to debut our Ramadan & Eid Collection this year, which is available for pre-order now through May 1st! This selection of sweets features Semolina Cake, Baklava, and Marzipan treats that take a modern twist on traditional Ramadan and Eid holiday desserts. Whether you’re ordering it for yourself or as a gift for friends and family, it’s sure to light up your taste buds with a mixture of familiar and new flavors that anyone can enjoy.
Learn more about the Ramadan & Eid Collection as 17 Berkshire's Nuha Abuduhair answers some of the frequently asked questions behind its creation:
Q: What inspired you to create the Ramadan & Eid Collection?
A: Growing up in Memphis, Eid was always a huge celebration and met with lots of excitement. However, it was a more intimate holiday that many of my friends weren't familiar with. I wanted to share that with the greater Memphis community and show up as my full self.
Q: The flavors featured in these desserts are mouthwatering! How did you develop these recipes and choose what flavors you wanted to be at the center of this collection?
A: Thank you! These are all pastries I crave and enjoy during the holidays. The semolina cake is a play on a traditional "namoura", but with a twist. That's the 17 Berkshire vibe. Take a traditional dessert, whether it be an American classic or Middle Eastern classic, and add a nod from either culture to create something new and unique.
Q: Will this menu be back next year? Do you have more desserts you’d like to add in the future?
A: We will definitely offer another Ramadan menu! This collection has been met with lots of love, so I am tempted to make them available for pre-order year-round. Next year, I'd like to surprise everyone with something new, but maybe bring back a few favorites.
Q: While some may be familiar with these desserts, others may be trying them for the first time. What do you want your customers to take away from the Ramadan & Eid Collection?
A: I hope it sparks their curiosity and ultimately sparks conversation. I hope they consider gifting these pastries to a friend or coworker and break bread with them. Maybe they'll want to make their own version at home and head to a local Arabic grocery store, where they'll find even more opportunities in front of them. It really is just dessert, but it's the first step in a larger conversation.
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This collection sounds wonderful! I love how 17 Berkshire gives traditional Ramadan and Eid treats a creative twist. Just as unique styles like the Terry McGinnis Jacket bring a fresh touch to fashion, this collection brings a fresh perspective to traditional favorites while celebrating culture and creativity.