Behind the Ramadan & Eid Collection: Traditional Treats with a Twist
Updated: Feb 10, 2023
17 Berkshire is excited to debut our Ramadan & Eid Collection this year, which is available for pre-order now through May 1st! This selection of sweets features Semolina Cake, Baklava, and Marzipan treats that take a modern twist on traditional Ramadan and Eid holiday desserts. Whether you’re ordering it for yourself or as a gift for friends and family, it’s sure to light up your taste buds with a mixture of familiar and new flavors that anyone can enjoy.
Learn more about the Ramadan & Eid Collection as 17 Berkshire's Nuha Abuduhair answers some of the frequently asked questions behind its creation:
Q: What inspired you to create the Ramadan & Eid Collection?
A: Growing up in Memphis, Eid was always a huge celebration and met with lots of excitement. However, it was a more intimate holiday that many of my friends weren't familiar with. I wanted to share that with the greater Memphis community and show up as my full self.
Q: The flavors featured in these desserts are mouthwatering! How did you develop these recipes and choose what flavors you wanted to be at the center of this collection?
A: Thank you! These are all pastries I crave and enjoy during the holidays. The semolina cake is a play on a traditional "namoura", but with a twist. That's the 17 Berkshire vibe. Take a traditional dessert, whether it be an American classic or Middle Eastern classic, and add a nod from either culture to create something new and unique.
Q: Will this menu be back next year? Do you have more desserts you’d like to add in the future?
A: We will definitely offer another Ramadan menu! This collection has been met with lots of love, so I am tempted to make them available for pre-order year-round. Next year, I'd like to surprise everyone with something new, but maybe bring back a few favorites.
Q: While some may be familiar with these desserts, others may be trying them for the first time. What do you want your customers to take away from the Ramadan & Eid Collection?
A: I hope it sparks their curiosity and ultimately sparks conversation. I hope they consider gifting these pastries to a friend or coworker and break bread with them. Maybe they'll want to make their own version at home and head to a local Arabic grocery store, where they'll find even more opportunities in front of them. It really is just dessert, but it's the first step in a larger conversation.
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I really enjoyed how the collection keeps traditional Ramadan and Eid flavors at the heart of the desserts while adding creative modern touches. The idea of using food to spark curiosity, conversation, and connection with others makes the collection feel especially meaningful. That same personal approach can make festive gifting more thoughtful too, especially when choosing a diwali gift for wife based on her tastes and interests.
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